Most of the time when users are doing something fun, they’re too busy actually being real to notice the BeReal countdown.īut, wait! If a users miss their two-minute window, they are given the option to ‘post late’ - which most people do in order to see everyone else’s pics (which are hidden until you post). The majority of images on BeReal involve a laptop screen and a thumbs up. If your phone is in your hand when you get notified, you’re likely in bed, at a desk, on public transport or scrolling. Think full ‘I’ve given up mode’ (see also: going to Tesco in your pjyamas, viewing hair-washing as an unnecessary evil and eating year-old Ryvita from the back of the cupboard for dinner).ĭepending on how you look at it, there is either a fatal flaw or a genius twist to the concept: people are usually doing something incredibly boring. People have grown tired of the polished, false imagery - as demonstrated by ‘goblin mode’, the trend which took over the internet earlier this year. From sage interiors, cuisine-cum-cubism, soul destroying “fitness inspo” and #sunsoutbunsout, Instagram content has all got a bit same-old, same-old and more staged than ever. The photo-sharing app, founded in 2020 by French entrepreneur and former GoPro employee Alexis Barreyat, aims to be an antidote to the likes of Instagram and TikTok, through which we have become conditioned to sharing our lives - and seeing others’ - through a beautifully filtered and heavily curated lens. Not only is this a day in the life of your typical office-dwelling Londoner, it’s also every post on Gen Z’s new favourite social media app, BeReal, where the aim of the game is reality - however banal that may be. An insipid meal deal featuring all-beige food items. Dozing in the office loos trying to avoid work. Waiting for the overground in a strop because you just missed a train and have to wait eight minutes for the next. New West End Company BRANDPOST | PAID CONTENT.
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